Traditionally any schools which have transportation needs receive the services of dedicated public services that enable the child to attend a secondary school using contracted service providers paid for by their local councils. For years the culture in the UK has been to put school contract work out to tender where a culture of the cheapest service possible using the oldest vehicles possible has lent itself to the provision of the most unreliable and least safest vehicles being used for transporting the most precious cargo any parent could possible send.
Fact: The government spends more on transporting animals to an abattoir than spends on transporting children safely to school.
Fact: The Yellow School Bus Company has a single mission that with the support of parents and schools, an equitable pricing structure and responsible, reputable operators, it is possible to raise standards and deploy the Best and Safest Value Services possible for us as a society to safely transport our children to school.
The Yellow School Bus Company can now equitably deliver a solution to most parents looking for a safe alternative means of travel for their secondary school providing a minimal number of children are available on a route to make it commercially break even with the potential for it to grow. This feasibility criteria is proprietary and unique to The Yellow School Bus Company and helped it to secure it’s first major 5 year MOU with Sutton Grammar School for Girls in Birmingham. This service is being deployed exclusively to build a simple yet robust model for a private state school service that meets the expectations of all stakeholders. This is a unique challenge, but one that may change the face of school transportation in the UK forever. It is a template upon which the Yellow School Bus Company wishes to lobby government in years to come, to bring about change from a culture of the cheapest possible tender for a school contract to a tender for the Best and Safest Value Services an operator is able to provide.